I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Some Texas units mingled Comanche war whoops into their version of the yell. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel Bourbon - Lux Row Distillers Cookie Notice I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. The 75 refers to 1975, the year that the ride opened. Rebel Yell - the Next Chapter in A Storied History Caving in to such ridiculousness. Did something happen with Rebel Yell bourbon? : r/bourbon Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Woh-who-ey! The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. The new Rebel Yell look (image via Luxco). 'Woh-who-ey! That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Weller. Im sure theyll be hitting the clearance rack soon. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Getting a little punchy here, down in the DeepSouth . There is just no end to this madness. Is Rebel Bourbon good whiskey? Quick everyone buy up the Rebel Yell bottlings before they are gone! The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. But more importantly, we cannot white wash history (forgive that wording, please!). In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Rebel Yell is one of those old throwbacks. The Yellow Stone brand was discontinued in 2015. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. People who don't think it tastes very good refer to it as Rebel Scum. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Yep, they did. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Aaron joined the drinks industry in 2013. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Well see if this changes soon now that Lux row Distillers hits the four year mark. And hes worked with startup brands to turn local enthusiasm into national recognition. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Good Lord, people. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' What do you think about Rebel Yell being renamed, Racer 75? Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. It will just make her cry more, more, more. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. You caved! Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. And since there is no statement of age, we know the whiskey is almost certainly four years old. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Single barrel still says yell. Not sure why it shows the old one on mobile. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. It was becoming my go to, especially for its price point. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Rebel Yell 100 Bourbon Review | Breaking Bourbon While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. It just felt like another local reference, but not a celebration of the Confederacy. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. History of Rebel Yell in America - Dram Devotees I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. This price point places Rebel whiskey in the low end of the standard segment. NDPs dont often disclose the source whiskey for their brands. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Im only speaking for myself and the people I encountered. The brand bounced ownership, eventually landing in the Diageo portfolio. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. A pparently it worked; the new look caught my attention and resulted in this review. Rebel Yell | Whiskeypedia Wiki | Fandom This topic has been inactive for at least365 days, and is now closed. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Sorry, I missed that. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Oddly the 10 year picture on that site still says Rebel Yell. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Tons of bottles out though. It started with a new bottle design and a new marketing campaign. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Has something happened to them, or is my state just not able to get it anymore. Please feel free to start anew thread on the subject. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Rebel yell refers to a war cry of the confederates. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Those were some good times. The last thing, and maybe most important, is a low price tag. The yell has also been described as similar to Native American cries. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." And he said, "Well if you don't pick it up we're thinking of picking it up." At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. After that I casually asked at a few others stores and apparently it's the same all over town. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Please check your entries and try again. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. This unique style offers hints of honey and butter followed by a . As a result, to avoid further confusion, we used the names interchangeably throughout this post. They were trying to distance themselves from that heritage because its becoming less an less accepted. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". This is funny. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. This may be one of the most underappreciated wheated bourbons available. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". As one of the minority that might get offended, I am certainly not. Rebel Yell is way better name than Racer75. Rebel Yell was a term coined for the battle cry of the confederate army. But for a while, it was common knowledge the main supplier was Heaven Hill. This nose is sweet and much more grain forward in its aromas. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . who-ey!' Leave a comment below. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. This product is available only in our gift shop, and it may not always be available in a particular size. Rebel yell - Wikipedia From the Lux Row website: "Aged in charred oak barrels . While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. With the news of the name change of the Rebel Yell being the last straw. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Is Rebel Bourbon the Same as Rebel Yell? Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Changing it just seems to serve no purpose and make the park seem more bland. lol. First Name Last Name Email Zip Code The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. The brand has changed hands and recipes, but it is a part of American bourbon history. Give me a break! Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. MEET OUR Extended family. Press question mark to learn the rest of the keyboard shortcuts. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. The original name of the company was W.L. I was in the first graduating class of a new high school in the far south end of town. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. The park did what they thought was best. Rebel vs Rebel Yell : r/bourbon - reddit.com I dont claim to speak for or represent anyone. As one of those small minority it has never really bothered me either. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. The phrase you get what you pay for applies quite well to Rebel Bourbon. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. WorldSeries2021 6 mo. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Must go buy out the shelf of Yells now!!! Rebel Yell whiskey is matured in No. It is only a name. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. The most notable thing about Rebel Bourbon is their use of wheat. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Why did they HAVE to choose such a name in the first place? Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Without fail, it was Yellowstone or Rebel Yell. The Rebel Yell Bourbon Review: Who's it Distilled For? The Luxco distillery is located in Louisville, Kentucky. Rebel Yell Bourbon is often left out of the wheated discussion. Thats just awful. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. who-ey! Ive been going to this park for years but now its tainted. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Units were nicknamed for their apparent ability to yell during battle. You know that, right? Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Rebel Yell was a term used to describe the battle cry of the confederate army. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Even though I cant think of a past event where anyone was upset or protested, it could happen. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. NGL the name was off putting and should have been changed decades ago. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. (Originally published in, This page was last edited on 10 February 2023, at 16:18. All bourbon will have at least 51% corn. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. November 18, 2020 in General Bourbon Discussion. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Sharp. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. I'm not sure why Rebel is less offensive than Rebel Yell. By I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. ago One is softer DonutBourbon 6 mo. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film.