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A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Women unnecessarily make themselves go through the guilt of not doing enough. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. The greatest challenge she faces is dealing with the issues of HR. It was crass. @thuglife No. I have very problematic skin and taught myself to cover up. Lawn Royals: Sana and Safinaz. It keeps you on your toes every single day. We are like pit-bulls - we hang in there and push ourselves. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. March 24, 2020. It has a huge filter down effect. Let me explain. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. "That was my baby. Its very involving and you have to be on top of your game. Its something we have to change. You need a strong and independent team with retail knowledge. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Her house, according to her, is a madhouse. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Whats with the fair stuff? Complexion should not matter. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. sana hashwani corona test . SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. I am loving every bit of it at the moment, she says with contentment. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 And be the first to get updates on discounts, contests, products & promotions! This is standard practice. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. There are times when you will have to choose between motherhood and work. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. We were two recently married society girls and people sort of felt sorry for us because we worked. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Do they ever think anything is enough? Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. "I took it very seriously. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Facebook gives people the power to. She has a basic skin regime that she follows daily. We have just entered the prt field and it is a tremendous challenge. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. The store will not work correctly in the case when cookies are disabled. The statement came a day after . Her strength and support is the reason behind the success of each and everyone in my family. If you start thinking like that, youll be able to figure out your way through any situation. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. 1,815 likes. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. In those days, if you worked, you were sad. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. We started when the industry was at zero. A: So the brand is very much associated with the two of you? She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. It was like climbing a mountain. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. A whole campaign was organized around the 100th issue which became a huge social media success. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. SH: This is the thing with age. Sometimes you need to take a detour even when the goalpost is within your sight. Saadia Qamar March 20, 2011. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Sana Hashwani. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. She started working when she turned 19 and married her high school sweetheart 15 years ago. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Previous Post Ali Xeeshan Now, the only important thing for girls is not just looking good and getting married. I dont even have words for how good they are. But 27 years cant all be smooth sailing. SH: The growth is so tremendous, you cant think about any other business. This is what inspires us the most. I am trying to progress to a newer place and learning new things. She had learnt her lesson. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. A: Then there is the issue of designers themselves copying prints. Thats why Sana Safinaz today has a very young dynamic.". Shagufta was ready to take on more challenges. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. With experience, they have learnt how to deal with people, customers, and compensations. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . The day they published their 100th issue was a major miracle moment for her. You can never rest with retail. Once we reached our 100th issue we knew that we were in control and we could do this.. Now we feel we are standing at a precipice and we are scared. There was a point when we went into a lull. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Suddenly, change came when Karma, HSY and Maria B. came on the scene. Its pretty hard to stop.. These are incredible achievements, and as mentors to the industry we need to focus on them. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. To a certain extent this is what we are doing with retail. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. We provide you with the latest breaking news and videos straight from the entertainment industry. It was a slow and subtle evolution. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Salina has also launched Salina Cosmetics which is an all organic beauty product range. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. The business of fashion has become tremendously exciting because its highly challenging. Be proud to be brown! A: But it was your time with Lakhany Mills that made your name. The statement was published at Sana Safinaz's official Instagram handle. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. I come from a family of very hardworking women. SH: It made us a household name. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. SH: Its the nature of the business. We started retail, not knowing a thing about it. She had just begun her career when her baby started falling ill very frequently. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. SH: Getting there. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. What is important for her is to strive for progress and not perfection. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. Hashwani took to Instagram to confirm that she had tested negative for the virus. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. They respect me a lot., For this young artist, financial independence is of utmost importance. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. Due to her versatile nature she is well known among her fans across the country. But we know we have to be resilient and go for it. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Its not about money, its about usefulness., Bina is all about self-care. Just be confident and believe in yourself. Her magazine is something that has shaped her life. Her weekends were taken up by jewelry and allocating enough time to it was challenging. More and more girls now want to do something of their own and put their education to use. For the best experience on our site, be sure to turn on Javascript in your browser. We followed our instincts and they were spot on. Sadruddin Hashwani is a Pakistani entrepreneur. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. Therefore, women must choose this field with caution. We started with light evening wear and it snowballed; the vision came in the last 10 years. If a customer buys one of our products from another store, there is no guarantee they will refund your money. March 23, 2020. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. "Weve outgrown different phases. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? There is no long hard work challenge story here. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Now its a new world, and hundreds of designs and motifs come off the internet. There are always projects, opportunities. "What are you going to do? "And thats actually the reason why things have taken off. "Were not arrogant," Safinaz echoes the thought. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? "Were a population of 210 million people, you will all find your niche. Design schools are another phenomenon; they are very good resources to find designers. Its exhausting! Sana has selected women that have aspired against the odds with hardwork and dedication. She was in a relationship with the dancer and choreographer Melvin Louis. SM: Look at the number of Fashion Weeks taking place every year. What went wrong and how can I correct it? We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Abroad, when a designer retires, the design house goes and finds the next top designer. They both broke up in 2020. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Now, Paperazzi is on its 160th issue and the pressure is on. Sana Khan with Melvin Louis. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. The three of us sit together and we trust Mohsin because of the youth factor. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. From designing, printing, production, campaign planning and even marketing, it is all done in-house. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Theyre going to trust Mohsin. In fact every day there are moments of weakness. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. She was much older and that allowed her to become calmer and wiser. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit It is important for me to create the right balance between the carrot and the stick. Despite all her achievements, Shagufta is no stranger to self-doubt. SH: Contained maybe; but it is a big business. What is the use of it? Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Thoroughly enjoyed reading this interview. A: What made you decide to go into retail? When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. This is how fashion creates jobs. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. "For me it used to be lawn," replies Safinaz. When the mother works, it reflects in the mindset of her children.. SH: We will; with prt and lawn we have already done it. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Its something that makes her day. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. You dont have to be glued to your kids the entire day. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . I miss you.. Confidence matters. SM: Wherever there is a demand, there will be a supply. Would ve been a story if lower or middle class girls had made it. It is evident that self-care is a high priority in her life. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. We are a tiny business, for me it felt super uber cool to have my name up there. You derive happiness from knowing you are independent. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. You need to keep focusing on taking it forward. Tomorrow is my daughters 7th birthday and the first day of a fashion week. For the best experience on our site, be sure to turn on Javascript in your browser. Men dont think they need to take of their skin but its just dirt and must be cleaned up! How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Amin A. Hashwani. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. We have done some of the biggest homes in Pakistan. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. [5][6] Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. To handle the business aspect, we are hiring professionals to push it forward.