It's called The Power of Three. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. Hope this helped you stand out from your competitors! Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. Goal - oriented What steps are necessary to make your desired personal brand a reality? Which words best describe what your brand must convey? Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? One of the effective ways in defining your brand identity is to describe your brand voice in three words. This helps you figure out who you are, what you stand for and where you add value. . Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. something instead of just talking about it. After that, show them your words, compare, and see if they agree. high integrity. Your persona is your brand. Save my name, email, and website in this browser for the next time I comment. Take your values and goals and wear them on your sleeve (or your personal brand statement). Consider these brand words that describe your expertise. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. You can use self-praise on your portfolio website, resume, and LinkedIn profile, but it might look tacky or insincere. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. They can be used to describe an individuals personality, work ethic, skills, and more. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Motivated 3. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. It will save you time and effort while achieving your goals of growing your personal brand. Sadly, some people don't know who they are. Your personal brand statement should be short enough to fit on one line on your business card. Imagine your brand as a personal relationship in your customers' lives. The process for identifying your ONE word is just as important as your actual ONE word. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Frankly, it can make all the difference in short-term job searches as well. I also ask the additional question from the employer perspective: How would an employer LeadFuze gives you all the data you need to find ideal leads, including full contact information. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. Its especially true if the goal is to implement pharmaceutical management in your business. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Think about the ways you excel in being collaborative in your work environment These are some of the best personal brand statement examples on social media today. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. Motivated 3 . You see, this query is a great way to define your brand. I explained my philosophy in one simple word, my coaching makes an impact. The category was Outdoor Clothing. Can you be counted on to do the right thing? People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. He was thrilled! This shows that youre focused on taking action instead of just talking about it. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. You can even quote them in your headline, as long as its an honest quotebut using titles and descriptive personal brand words on yourself that fly too close to the sun will leave you. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Be sure to take note of those too and choose words are a great fit for your brand and your business. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. When it comes to using descriptive words for your personal brand, less is more. He doesnt use buzzwords. Content Strategist.. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. Examples of brands: Coca Cola, Nike, Gong. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Nothing is more off-putting than a company who's name and tagline say nothing. I am motivated by a desire to help and empower others. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Describe yourself with professional words that are appropriate to use in relevant settings. To learn more about DocStation, visit https://docstation.co/features/medication-therapy-management. In case you want some personal brand statement examples to help guide you, there is a handful below. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. By doing so, youll come across as more sincere. 3. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. What I mean by this is what people uniquely think of when they think of you. speak volumes about you as a leader, professional, and individual when it comes Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. Your personal brand is one of your most important assets for your long-term career development. We recommend including it in a prominent position to lead off your profile information. Its important to let your accomplishments speak for themselves. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Thanks for this article and thought process. Required fields are marked *. The second piece of information I ask is: Explain why I was amazed by the responses. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. The answer to this question helps us cut through the clutter. Intelligent. Words cant create a personal brand for you, but they can definitely support it. Consider if you have He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. that could potentially compromise your internal moral compass or professional To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. No matter your career path, you want to be able to do the same. Consider these brand words that describe your expertise. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. At the core of his personal brand is a beautiful portfolio website, made in Webflow. This ONE word helps to define YOU! Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Without them, you're just pressing on the gas without looking. It can make a significant difference in short-term job searches. How did you come up with this methodology? 2 . Then, ask a close friend or co-worker what 3 words they'd use. Get help for patent invention InventHelp experts. ethics but could advance someone elses interests. If you find you are someone who gets things done and makes things happen your one word points to Drive. List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. dishonest. Aware. For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive A brand is an intangible marketing or business idea that helps people identify a company, product, or person. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. You can use more than just a handful of words to describe yourself, and you should. Your Expertise Your Personal Brand. Its often a subtle distinction that a lot of people overlook. Being resourceful requires applying good critical Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. How you handle tough ethical dilemmas can speak volumes While you wont have that challenge, you should be inspired by his precision. I am also certified in solving problems. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. As a solopreneur and owner of, career; life lessons; performance; personal growth. Patagonia. Efficiently accelerate growth across your company by enabling employees to share and create content on social media. A resume is your golden ticket to getting the call. Youre a builder of communities with your weekly newsletter, really? Give your company a competitive edge and your team a professional boost. being able to jive with different personalities across all functions of the Avoid using too many personal branding words or phrases. Thats the long and short of it. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. when it comes to specific tasks and projects, but also in daily relationships First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. with executive partners, stakeholders, and clients. Whenever I work with clients to develop their personal People expect this, and you shouldnt shy away from having these influence your brand statement. For the past 15+ years, I have been . Sometimes it takes longer than expected to discover the right fit. Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. The Importance of Branding Words. This is particularly helpful for recent grads who may not have much work experience. shun away from using your integrity for short-term financial gain? Decide which characteristics of you align with the organization and job role perfectly. Dont say youre the best or a leader in the field of unless you actually are. Should you use personal brand adjectives? You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic.